BUS 444: Strategic Management in Global Environments

This page provides recommended sources to complete your Case Analysis and New Venture Development Plan.

BUS 444 Dr. Antoniou's website Strategic Management
Dr Antoniou's Additional Reference Texts
Use the library catalog to search for his recommended texts

The Firms Environment--Industry

 BUS 302 Industry Tabs 
IBISWorld Industry Market Research Over 750 Industry Market Research reports and global industries  (at the 5 digit NAIC level)
Business Source Premier:  This EbscoHost database will provide company SWOT, industry reports, and trade publication and business article
Passport GMID (Global Management Information Database) Euromonitor

Market

Trends
Association websites (National Restaurant Association for example), references to associations in news articles
Trade magazine websites AND library article databases-the only place to find back issues (Business Databases:  Business Source Premier, ABI Inform Global, Factiva, Lexis Nexis) or others.
Blogs and general web sites

Demographics
MediaMark Reporter MRI+  There is a bit of a learning curve view the DEMO link before starting.
--free registration required for CSUSM; Must use your CSUSM Courgars address.

Consumer Purchase and Behavior.  Use this database to research consumer product and service purchases and cross index with media reading and viewing practices.  Data at national, regional, and county size, includes demographics.  For example it can return results on the brand of detergent used in the last 6 months, what magazines are read, web pages visited and time of day the listening for radio or even which major websites are visited.

ReferenceUSA Consumer Lifestyles
Find consumer lifestyles by geographic area down to the zip code or radius.

Competitors
Industry Potential Worksheet  Kauffman Foundation FastTrac  Excellent worksheet with directions for which sources to find answers to your competive environment.

Market Share
Industry Concentration Ratios.  US Economic Census

Business Plans

Business Plans and Profiles Index
         This is THE SITE from the Carnegie Public Library, Pittsburgh.  It lists and links to thousands of sample business plans. Go directly to the electronic links, or search our library catalog for those books in print, we have many of them at CSUSM
Business plans in the CSUSM library.  Sample plans, and guides to writing effective plans

Operating Expenses
U.S. Economic Census Detailed Operating Expenses

Hurdle: The book on business planning / Tim Berry
Library of Congress Guides for sample business plans.  Note especially the Internet Resources link to the Business Plans and Profiles Index.
Online Business Guidebook / Created at Virgina Tech. Contains short outlines for starting an online business with suggested links to content.
Small Business Administration Starting a Business

The Firm

Permits and Licensing
CalGold for Permits and Licenses An interactive business permitting and licensing database that guide the entrepreneur through required permits and licenses via industry type, California County, and city requirements.
SBA Search for Business Licenses and Permits  Enter zip code and regulated business if applicable.

Occupational / Employees

Occupation recommended resources
You will find a list of recommended occupational sources, Onet, BrightMind, GlassDoor.  Job dscriptions, skills, salaries, forecasted demand and projections
Read competitor biographies and PR pieces in trade news articles (ReferenceUSA; ABI Inform/Proguest; LexisNexis; Factiva)

San Diego Workforce Partnership Job seekers, employers, training and education, economic indicators, industry statistics
O*NET dictionary of occupational titles HB2595 .O16      REFERENCE
Occupational outlook handbook HF5381 .U62                 REFERENCE
Occupational Outlook: San Diego County HD5725.C2 O33 REFERENCE
San Diego Job Seeker and Labor Market Information  New item 9/09
Contains Wage and employment estimates and salaries for SD County, employment statistics

Product or Service

Consumer Expenditure Survey
Tables, Use CD Database, One Screen to pull data.   Example bakery products by household composition.
News stories in trade publications
Search.usa.gov for reports

Suppliers

Kompass (Business 2 Business)
Thomas Global Registry (Solusource)  Global supplier registry
ThomasNet Manufacturing suppliers, limit by radius

Budget and Finances

Financial and Industry Ratios To locate SIC/NAIC, sources and databases with company and industry financials and ratios. How to locate industry codes, whether you start with company or industry info and how to interpret)

Financial Studies of the Small Business   HD2346 U5 F55a    REFERENCE
Dun and Bradstreet Industry Norms and Key Business Ratios   HFF5681 R25 I532   REFERENCE
RMA Annual Statement Studies  HF5681 B2 R6 BUSINESS QUICK REF

Business Expenses

Census Bureau Business Expenses.
2007 Retail, Accommodation and Food Services - Total and selected detailed expenses are available
2007 Wholesale - Total and selected detailed expenses are available
2007 Service Annual Survey - Total and selected detailed expenses are available
2007 Manufacturing - Detailed Operating Expenses are available.
2007 Construction - available in May 2010
2007 Mining - available in May 2010

Location, Location, Location

Commercial Real Estate Brokerages

See San Diego Business Journal Book of Lists  for list of the 19  Commercial Real Estate Brokerages in San Diego County (other metro areas available)
Top 3 2011--

CBRE Commercial Real Estate  Services
Cassidy Turley BRE Commercial
Cushman & Wakefield

Commercial Real Estate figures--San Diego Regional Economic Development Council