Marketing 305 Research
Marketing Plan: Situation Analysis
You will find recommended sources for your market research assignments on this guide.
Cougar Courses MRKT 305
How to use this guide for ASSIGNMENT 1: Situation Analysis
A. Market Summary--
The Market Attributes and Trends tabs will lead to statistics, news and case studies on demographics, consumer behavior and customer needs.
B. Macro Environment--
Use the recommended Industry research reports from premium content market research firms available through the library subscriptions.
Also supplement it with free internet searches and suggested news sources listed in the Market Trends tab. Suggested search terms are in your assignment sheet.
Competitors and SWOT Analysis--
The Competitor tab will lead you to company and competitor profiles, in depth analysis and current news.
The SWOT tab will lead you to industry environment reports, market research reports and news for industry, product, company, consumer trends and statistics
Use this guide in conjunction with your assignment sheet. Read and try the recommended sources, when you need additional guidance don't hestitate to contact Ann Fiegen, Business Librarian.
Last Update: January 21, 2014 12:07 | Tagged with: Marketing