Research agreement
First, use your course readings, class notes and recommendations from the library, then, if you are still stuck be sure to ask us for help.
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NAIC -- North American Industrial Code --Current classification
SIC -- Standard Industry Classification --Older code still used by some
The SIC or NAIC is a industry classification code assigned to all industries in the U.S. Its used for company, competitor and industry research. Many publications, databases and statistical sources use the number to group similar companies together. Each company is assigned one or more codes to group it by industry type. For example Starbuck's is classified as SIC 2095 (Roasted coffee), 5441 (candy, nut, and confection store).
Getting started with Industry Research Video Tutorial
Finding Business Data using American Factfinder (U.S. Economic Census)
Video clips from the U.S Census showing how to search for Industry and Economic Data. Create tables or maps.
If you know the industry type:
http://www.census.gov / Business / NAICS. From the NAIC screen use keyword to locate your industry code.
For example, restaurants are classified in (Standard Industry Classification) of 5812 or an NAIC (North American Industrial Code) of 722211. Locate these codes through the business directories or the U.S. Census Bureau.
ReferenceUSA By yellow pages industry, NAIC or SIC
If you know a company name:
ReferenceUSA By company name US only
Lexis/Nexis Academic Follow links to Company Search, also contains International companies
U.S. Census / Business and Industry. Will give you industry info.
To find Market Share within the industry by NAICS
Marketing information, Business research guide
Locate the Concentration Ratio (CR) for your industry in the US Census:
Percent market share held by 4, 8, 20, or 50 largest companies. A high CR means that those companies share a large market share in the industry--less competitive. A low CR means that the industry is fragmented.
To find number of companies by zipcode, city, county, state or industry types. U.S. census / Business / Economic Census
Encyclopedias, essays, books and reports with industry overviews
HG4915 .S652 BUSINESS QUICK REF
Standard and Poor's Industry Surveys
General essays on forecasts on major US industries. Provides an excellent introduction to industry research.
HC102 .E53 2005 2 v. BUSINESS QUICK REF
Encyclopedia of American Industries.
Industry descriptions in 2-4 page essays, especially useful for small businesses, with suggested readings. Arranged by SIC (Standard Industry Classification).
HD 2324 .E528 2007 BUSINESS QUICK REF
Encyclopedia of Emerging Industries
Similar in organization to the EAI above, covers new growth industries such as health spas, blogging, medical equipment in 141 industry sectors. Arranged alphabetically with SIC. Indexes for industry, SIC, NAIC.
HD 2346 U5 S66 BUSINESS QUICK REF
Small Business Source Book
This two volume set has done the looking for you. It is a bibliography and resource list of articles, associations, and other information on how to start a small business. Look up your type of business in the contents pages
Books on Industry
Hundreds of different industries represented in the library catalog. You will find whole books on the food industry, or service industries, etc.
Manufacturing Industries
Retail trade
Service Industries
Industry Profile United States (e-reports)Industry Reports -- Electronic Full Text Database
Business Source Premier (EbscoHost database)
How to use BSP (2 min. tutorial)
Reports covering global industries, each report contains statistics on industry market value, forecast, and market segmentation, competition and leading companies. Each report is 24 pages long.
Use for major industries only. Especially useful for industries represented by publicly traded companies. Search by company or broad industry name.
Snapshots North America (A ProQuest Database)
Each 7-9 page report provides short descriptions and key data on trends, market size, company details, forecast and socio-economic data on the industry.
Once you have specific information needs, look for case examples, or news articles on a specific topic.
Trade publications report on the industry for the industry, examples are: Automotive News, Restaurant News, Hotel and Motel Management, Sales and Marketing Management. The free web will give you current or sample issues. Premium content and backfiles are available through the research databases.
Business Source Premier Getting Started--Mini Tutorials
Excellent source for industry reports, company profiles and SWOTS and managment and market news.
Lexis Nexis Academic Getting started--Mini Tutorials
Excellent for news especially local news about companies, people in business and business topics.
San Diego Economic Development Corporation (SDEDC)
Outlook, reports and statistics on SD economy and business enviroment, and basic demographics, employment, commercial real estate, regulatory issues.
Occupational information
San Diego Workforce Partnership
Occupational information for San Diego County by industry and occupations, skills, benefits, salaries
Career Series of leading industries.
San Diego Association of Governments (SANDAG)
Demographics for San Diego County, transportation patterns, master planning for SD economy.
Occupational Projections and Training Data
State of California Useful for state regulations
Economic Statistics Briefing Room
Thomas Register of Manufactures Useful for suppliers
Library Research Guides: Industry
Recommends more reports, research databases available through the CSUSM library
Baker Library Industry Guides Harvard Business School.
Research guides to additional industries
Strategic Planning for the Growing Business
A Small Business Admin. publication that summaries and recommends successful strategies for industry reviews, business environment analysis, and business plans.
Local and business newspapers:
San Diego Union Tribune
North County Times
San Diego Business Journal
San Diego Daily Transcript (license restriction: password access for full text--ask a librarian to log you in)
Statistical Sources
SanDAG (San Diego population, land use, and transportation planning)
Stat-USA (national and international trade data and reports)
FedStats
U.S. Census
Consult the Publications Manual of the American Psychological Association (APA) for detailed explanations and additional examples. Copies are available at the Cal State San Marcos Circulation Desk (BF76.7.P83 2001).
Cite the reference in the paper's text as (last name or company name, year).
Example: Apparel sales in sporting goods are targeted to a local segment according to Longboard Grotto, (2003).
Annual Reports
Citigroup, Inc. (2003). Annual Report 2003. Retrieved December 1, 2003, from the Factiva database http://global.factiva.com
Arrow International, Inc. (2003). 10-K Annual Report 2003. Retrieved July 25, 2003, from SEC EDGAR database http://sec.gov/edgar
Company Financials
Beckman Coulter, Inc. (2003) Company Details 2003. Retrieved September 11, 2003, from Mergent Online. website http://www.mergentonline.com
Chapter or part of a book:
Edell J. A., & Burke, M. C. (1998). Feelings towards ads. In Bearden, W. O. & Netemeyer, R. G. Handbook of Marketing Scales (2nd ed., pp. 283-285). Thousand Oaks: Sage.
Standard & Poor's. (2005, January 13). Industry Survey's: Retailing: Specialty. New York, McGraw-Hill.
City Ordinance
San Diego, Ca., Pro. Ordinance 61.22 (1980)
Company information from business databases
Use this format for, Hoover's Online, Factiva, Lexis-Nexis.
Apple Computer, Inc. (2003). US Company Database Full Report. Retrieved May 23, 2003, from Lexis-Nexis Academic database. http://web.lexis-nexis.com.
IBM, Inc. (2003). Company Profile. Retrieved June 2, 2004, from the Factiva Online database http://www.global/factiva.com
Company Website
Qualcomm (2003). FY 2003 2nd Quarter. Retrieved July 27, 2003, from the Qualcomm, Inc. website http://www.qualcomm.com.
The Longboard Grotto (2003). Retrieved July 27, 2003, from the Longboard Grotto website http://www.thelongboardgrotto.com
San Diego Daily Transcript (2002). SanDiegoSource. Retrieved on July 23, 2002 from http://www.sddt.com
Business Monitor International. Bulgaria freight transport (2008, March 15). Retrieved April 28, 2008, from Business Monitor Online.
Government Report
Use this format for STAT-USA, FED stats and USA Trade Online.
U.S. Census Bureau. (2002). "Census 2000 Summary File 3 (SF3) - Sample Data, Table P19 Age by Language Spoken at Home by Ability to Speak English for the Population 5 Years and Over". Retrieved 25 September 2002 from U.S. Census http://factfinder.census.gov.
In text Citation: (U.S. Census Bureau, 2000)
Personal Communication
Personal communication is not cited in list of references according to the American Psychological Association. Instead in the text of your report if you were citing an interview you would include something like this example after your sentence or paragraph using the interview information.
T.K. Lukes (personal communication, April 18, 2001)
T.K. Lukes. Company name. Title. (personal communication, April 18, 2001).
Additional style citation guides:
Arizona State University West (2002). APA Style Guide for Electronic Business Publications. Retrieved October 14, 2003 from http://www.west.asu.edu/library/research/reference/business/APAbusiness.html
Style guide finder: Quick summaries of MLA, APA, Chicago, and others, including how to cite online sources.
For updates or entry requests: email: afiegen@csusm.edu
