Business: Marketing Information

MediaMark Reporter (MRI+) (CSUSM only) Recommended for: BUS493 MRKT 305
MediaMark Reporter allows the user to create custom reports for consumer market analysis for the nation.
How to use:
1. One time registration for MRI+ (CSUSM only).
2. How to create basic reports in MRI+
3. How to interpret reports:  Print instructions for using MRI+  These instructions are helpful for creating and analyzing the reports.
4. MRI help page and shortcuts

American Demographics / Marketing Tool
Excellent sources for all types of marketing and statistical reports on consumer trends and market research. 1995-2004

American Community Survey Detailed tables by Geography
Recommended for BUS492 Interactive Web database from the US Census of population, social, housing, transportation, and labor and income tables. Use to select demographic data and download custom sets.

California Retail Survey. Reference HF5429.4.C3 C35
Reference Analyze retail sales by city and county in California

Community Information by Zip Code
Especially strong for California. Anything you want to know about using zip codes. Has links to locating demographics by zip codes. This is a respected website created by Mary Finley, Documents Librarian at CSU, Northridge.

Handbook of Marketing Scales. HF5415.3 .B323 1999 RECOMMENDED FOR BUS 493
EXCELLENT SOURCE FOR SURVEYS!  There is also a 1993 edition you can borrow from the library, that has the same but fewer surveys.

InfoTech Trends
Statistics for marketing data about the Information Technology. Answers questions like number of computer users in Thailand.

Lifestyle Market Analyst. (Business Quick Reference HF5415.33 U6L54 Recommended for: MRKT 305
Published by SRDS with data from Equifax. Search by Market Profiles, Lifestyle Profiles, Consumer Segment Profiles, Consumer Magazines and Direct Marketing Lists

Sourcebook of ZIP Code Demographics. (Business Quick Reference HA203 S69)

US Census
Latest Economic and demographic data