Communication 390: Research Methods & Design : Research Guide : Library @ California State University San Marcos

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Communication 390: Research Methods & Design

Quant v Qual Methodology

Assignment: Choose two articles, book chapters, or books. One will use qualitative methodology, one will use quantitative methodology.

Quantitative	Qualitative
analysis of variance (ANOVA) statistically significant control group effect, no effect correlation	ethnography/ic participant observation field notes interviews focus groups audio and videotape

Searching

There are specific search words to use to ensure you are getting the best articles for each type of metholdogy. Use these words and phrases to narrow your searches:

Library Catalog

Communication AND research
"Communication Methodology" (SU)
"Communication Research" (SU)

Communication & Mass Media Complete

Use these words in combination with your topic.

qualitative
quantitative
"Quantitative research" (SU)
"Methodology" (SU)
"Communication Research" (SU)
"Communication Methodology" (SU)
"Content analysis communication" (SU)

For example:

Last Update: 16 Sep 11:11

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Communication 390: Research Methods & Design

Quant v Qual Methodology